L’Oreal, one of the leading fashion and cosmetics manufacturers in the world. In 1907, Eugene Schueller, a French chemist, developed an innovative hair color formula.Two years later, in 1909, Schueller set up a company and named it ‘Societe Francaise de Teintures inoffensives pour Cheveux’. The company manufactured the hair dye in Schueller home and sold it under the brand name Aureole.After manufacturing and selling the cosmetics products in Paris for a few years, Schueller started exporting to other European countries like Holland, Austria, and Italy.
Starting with a capital of 135,000 francs it was transformed into a limited-liability company in 1939 by a merger with Fonciere Driant under the name Societe l’Oreal which as an adaptation of one of the brands ‘L-Aureole’. In 1963, L’Oreal became a publicly traded company. It has transformed from a french company in the early 1900s to a global titan in the 2000s. Its product range included makeup, perfume, and hair and skin care products, which were tailored according to the consumer needs. L'Oreal Group owns many international brands which are divided into five divisions, namely L'Oreal Luxe, consumer products, professional products, active cosmetics and Body Shop. By 2003, the L’Oreal group had entered 130 countries, through its 290 subsidiaries and around a hundred agents. The company is active in three main sectors: cosmetics, dermatology and pharmacy.
L'Oreal believes that everyone aspires to beauty. Our mission is to help men and women around the world realize that aspiration, and express their individual personalities to the full. This is what gives meaning and value to our business, and to the working lives of our employees. We are proud of our work.
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