Ch. 11 - Developing and Managing Products

Ideas for new generations of products have various origins. Lancome's resources for developing a new product are combinations of customer's feedback, research and development and of course constant innovation and quality, which are part of Lancome's mission. Innovation is Lancome's essential component for new product development. Lancome cares about its customers, and values its clients opinions about their cosmetics. Taking all the judgement into consideration, makes them work continuously on their product's innovation based on skin types, age, and continent . All the information is forwarded very thoroughly to the Lancome's researchers, so they can transform dreams into reality.

Teint Miracle

For leading luxury cosmetic company such as Lancome, beauty is ceaselessly reinvented living science. Therefore, for almost eighty years Lacome is challenging the limits in technology and creation. Lancome relies on the three research and development centers, here in the United States, in France and in Japan, and all of its products, no matter where is manufactured has the same quality. The company employs 3,000 researchers, who work together with renowned scientific name in biology, dermatology, pharmacology and even psychology. Lancome's laboratories are one of the most advanced laboratories in the world, and for that reason their researchers posses great knowledge about the skin, its mechanism and its needs per age, type, and per continent. Lancome pioneered in neuro-cosmetics technology, which is about product with ingriedients that can help nerve endings for better cell communication. Another pioneer discovery is Lancome's new-to-the world product, Teint Miracle foundation.

                               Genifique yough activator

Lancome science discovers the inner light of perfect skin and recreates it. After ten years of research, seven international patents pending, Teint Miracle opens a new era for cosmetics.

The company considers the skin as a living organ exposed to stress and emotions. During long research time, Lancome's profesionalists had found a special protein characteristic that keeps skin youtful longer. This amazing formula, which knows its worldwide success now and which is desired by every woman today, is called Genfique yough
activator.

As I mentioned earlier, Lancome has its laboratories in three continents. It is a international brand which adapts its products to every market, and the Teint Miracle is a great example since it was firstly designed for Asian women; however its excellent formula succeeded all over the world.